Tips for Qualitative Research Tips for Qualitative Research 85 Explain the impact ȃI wish there were feedback when I am not selected. I can speculate why they don't give feedback, but that Teach participants the value of market research and explain wouldn't accomplish anything.Ȅ the impact it has when they are not honest. In a perfect world, we wouldn't have to do this, but we have created a ȃNo one knows what people are looking for (especially very imperfect world. Because we currently aren't as the level of knowledge of a product) so they likely transparent as we could be, participants start to guess about exaggerate in the hopes of being picked.Ȅ how the research is being used and who is behind it. Because they are so distanced from the impact, they ȃSometimes people lie and they don't think about how fundamentally don't see it as a problem to lie in the it may affect the researchers.Ȅ screening process. We need to tell people why their participation matters and - Participant Experience Online Qualitative Community, help them to understand the impact it has on the client Jessica Broome & Kerry Hecht, May 2016 commissioning the research. This feeds into some of the intrinsic motivations they have for participating. What they ȃIt would be really nice to see where this research goes! I are doing is important and we should remind them of this would love to hear back on what you used this for and throughout the research process. Once we help them to where I can expect it to make an impact.Ȅ understand why their role is so important, we can ask them to give us that much more of themselves. - 2017 GRBN Qualitative Workgroup ROR Source: Echo Qualitative Project Support, KNow Research, MindSpark Research International © 2017 GRBN Participant Engagement Handbook | 198 © 2017 GRBN Participant Engagement Handbook | 199