Tips for Online Communities Tips for Online Communities 1 2 Create personas Think mobile first when when recruiting designing activities Today’s customers choose whether or not to participate in People want and expect a personalized experience in online companies’ online communities. Their feedback is communities. Messaging needs to speak directly to invaluable, so it makes sense we solicit their input on customers and allow them to connect emotionally with the devices most convenient for them. Increasingly, customers community sponsor. However, it’s difficult to get to know are reaching for their mobile devices to participate in online each person individually. communities. Consider using personas to define your customer groups. Approximately 50% of activities are taken on a mobile device Personas are fictional, generalized representations that help or tablet, so it is extremely important to keep small screens you relate to your customer groups as humans, and can help in mind when designing and programming an activity. you tailor recruitment approaches to each group. FIVE BEST PRACTICES FOR MOBILE 1. BE CONCISE 2. ALWAYS TEST YOUR ACTIVITY ON A MOBILE DEVICE 3. AVOID GRIDS AND RANK ORDER 4. LIMIT THE NUMBER OF OPEN-ENDED QUESTIONS 5. SIZE IMAGES FOR SMALL SCREEN AND USE ONLY WHEN NECESSARY Source: Vision Critical Source: Vision Critical © 2017 GRBN Participant Engagement Handbook | 42 © 2017 GRBN Participant Engagement Handbook | 43