Tips for Online Surveys Tips for Online Surveys We would like to thank all our partners on the project, and in particular Critical Mix, who stepped in last minute to program, host, and manage the fieldwork: ƈA good user experience is the foundation of a trust- based relationship with participants.Ɖ We would like to thank Cait Wilson, from the University of Utah, for creating the motivational/conversational survey design we tested as part of the research. You can read in Tip 49 how survey-takers reacted to that approach. We would also like to thank Cait for assisting with the quantitative and qualitative data analyses. We would also like to extend a special thanks to MetLife for allowing us to use their questionnaire for testing purposes. In particular, we would like to thank Neil Marcus for creating the video message we used in the test. You can read about the impact the video had on the perception of the survey sponsor here. © 2017 GRBN Participant Engagement Handbook | 74 © 2017 GRBN Participant Engagement Handbook | 75