Additionally, CPG, Consumer Services, Retail, and Health and Wellness show highest satisfaction of insights Satisfaction with the quality of insights in external consumer insight/market research vendors or partners Respondents(%) 22 14 17 19 11 23 33 32 40 43 44 53 52 69 . 33 60 d ve 48 r e s e r s t 54 h ig r l Al . c n I p, u o Gr g n i t x l t u p s p n All Professional Non-CPG Other Fashion& Consumer Health/Wellness Retail CPG Co n _v23.o 1 2 3 t t respondents Services Consumer non-CPG Apparel Services f s a r Bo _de t Th ghy sib n I 7 Very satisfied Somewhat satisfied Neutral Somewhat unsatisfied Very unsatisfied f o I 201 RO© 7 t 1. Includes consumer durables and electronics 2. Includes Automotive, Media/Entertainment, Travel and Tourism, Restaurants, and Telecom 3. Includes mostly financial services 1 h ig r Questions: A1: How satisfied are you with the quality of insights from your external consumer insight/market research vendors or partners? y p 41 o Source: BCG ROI of insights survey, May 2017 (N = 187) 73 201707C