• The first step to measurement is ensuring to set criteria beforehand, particularly quantitative • Beyond strategic planning and brand positioning, there is . d e opportunity to better connect insights impact to key business v r e s e r s decisions t h g i r l l A . k r o w t e • Customer experience ROI measurement example: Revenue N Key Take-Aways: s s e n i growth measured through growth in customer base and sales s u B ch r force effectiveness a e s e How CI is Measured R l a b o l G Today e Th • Brand positioning ROI measurement example: Consumer brand d n a c. n I equity measured through brand tracking, awareness, and even , p u o t r r G employee choices o p g e n i R t l y u d s u n t Co S 7 n 1 o 0 t 2 s o t B ghe i s Th In y f b o 7 OI 1 R 0 2 - © N B t h g i GRr G y C p 50 B Co