To the benefit of agencies and partners, companies in stage 4 prefer to be bigger customers to their agencies % who prefer to be a bigger customer to agencies . d e v r e 80 s e r s t h g i r l l A . +39% k r o w 60 t e N s s e n i s u B ch r a e s 40 e R l a b o l G e Th d n a 20 c. n I , p u o t r r G o p g e n i R t l y u d s 0 u n t Co S 7 n 1 o 0 t Stages 1-3 Stage 4 2 s o t B ghe i s Th In y f b o 7 OI 1 R 0 2 - © N B t h g i GRr G y C p Source: BCG / GRBN ROI of Insights survey, May 2017 (N = 187) 78 B Co