Qualitative Insights Companies, whose Insights functions are sophisticated in ROI . d measurement, also measure the ROI of Insights through measuring e v r e s e r cost avoidance. This can be clearly demonstrated with respect to s t h g i r research carried out during new product and service development l l A . k r processes, in such cases where the research has led to a project o w t e N being shelved. In these cases, the company can easily estimate the s s e n i s cost savings made by not proceeding with the project as a Insights u B How CI is ch r ROI measure. a e s e Measured Today R l a b o l G e Th In the customer experience space, one of the keys to being d n a c. n successful at measuring the ROI of Insights is the ability to isolate the I , p u o change to be made to the process due to Insights recommendations. t r r G o p g e n i R t Once the change is isolated it is a relatively easy task to track the l y u d s u n t Co S impact of that change on revenue growth and/or cost savings. 7 n 1 o 0 t 2 s o t B ghe i s Th In y f b o 7 OI 1 R 0 2 - © N B t h g i GRr G y C p 52 B Co