Industry-wise, retail is on the leading-edge of measurement, while professional services and health & wellness lag How often do you measure the success of the projects at some point after completion? . d e v r e s e Companies (%) r s t h g i r 100 l l A . k r 23 22 o w 32 t 36 35 e 39 N 80 42 s s e n 55 i s u B 60 ch r a e s e R l a b o 40 l G e Th d n a 20 37 c. n 31 I 29 29 26 27 , 22 p 17 u o t r r G o 0 p g e n i R t 2 l Retail Consumer Fashion & Apparel CPG Other non-CPG Non-CPG Professional Health & Wellness y u d s u n 1 3 t Co Services Consumer Services S 7 n 1 o 0 t 2 s o t B ghe i Always Usually Half the time or less s Th In y f b o 7 OI 1 R 0 2 - © N B t h g i GRr 1. Includes mostly financial services 2. Includes Automotive, Media/Entertainment, Travel and Tourism, Restaurants, and Telecom 3. Includes consumer durables and electronics G y C p Source: BCG / GRBN ROI of Insights survey, May 2017 (N = 187) 35 B Co