• Belief CI provides high ROI significantly higher in 2015 than 2008-09, though only ~30% report attempting to measure CI impact . d e v r • Respondents whose companies attempt to measure ROI have e s e r s t h higher perception of return and higher overall satisfaction g i r l l A . k r o w t e N Selected Insights: s • CI and the Line agree there needs to be more hiring into and s e n i s u B skill development on translating insights into business actions ch r a e s and ongoing support of execution with relevant, timely insights e R l Impact and Truth a b o l G Culture e Th d n • Best-in-class CI leaders are data-driven, insightful, flexible a c. n I , visionaries, with strong strategic and business orientation p u o t r r G o p g e n i R t l y u d s u n t Co S • Stage 3 Strategic Insight Partners CI groups seen as strategists 7 n 1 o 0 t 2 s o t B and, to a lesser extent, General Managers ghe i s Th In y f b o • “The most successful insights people are definitely those 7 OI 1 R 0 2 - © N B t who understand the business” h g i GRr G y 10 C p 12 B Co