Insights ROI Measurement: Strategic Planning . d e v r e “We have done a big attitudinal behavioural segmentation and have a segmentation of our s e r s t h g i customer base, and within that we have our growth segments as well. For each of our r l l A . k r segments, we have programmes and target systems lined up for them. We have access to the o w t e N s live data, which we can look at in real-time, and look at over longer periods, and obviously we s e n i s u B know how much money is going into it, so we can actually look at cost by acquisition. This gives ch r a e s e R us a simple calculation of value that we can then benchmark our other programmes against.” l a b o l G e Th d n a c. n I , p u o t r r G o p g e n i R t l y u d s u n t Co S 7 n 1 o 0 t 2 s o t B ghe i s Th In y f b o 7 Head of Insights, Consumer Services OI 1 R 0 2 - © N B t h g i GRr G y C p 57 B Co