• CI teams primarily measure themselves, on a project-by- project basis • More advanced CI functions have high visibility with CMO & . d e Executive team, and the CI team also starts to take more v r e s e r s control t h g i r l l A . k r o w t e • Measurement reports are then used for budgeting and scope, N s s e n i Key Take-Aways: particularly among more mature CI functions s u B ch r a e s e R l a b Setting Up for Success o l G e Th d n a c. n I , p u o t r r G o p g e n i R t l y u d s u n t Co S 7 n 1 o 0 t 2 s o t B ghe i s Th In y f b o 7 OI 1 R 0 2 - © N B t h g i GRr G y C p 43 B Co