Just under one-third of the people surveyed feel that the use of their personal data by market research companies is appropriate. US Appropriate Use of Personal Data by Market Research Bottom 2 Box Top 2 Box Inappropriate: 25% Appropriate: 29% 10% 12% 9% 17% 17% 36% 5 - Completely appropriate 4 3 2 1 - Completely inappropriate Don't know GRBN Global Trust Survey 2020 - US Report © 2020 GRBN 64