Retail establishments, along with law enforcement and health institutions engender the highest levels of trust in the US. Market research companies rank in the middle and Americans are the most skeptical of media and social media companies. US Level of Trust by Organizations/Professionals Net Trust Index Your local police 67% 14% 14% 5% +53 Retailers with loyalty card programs 58% 26% 9% 7% +49 The Health authorities 60% 23% 11% 6% +49 Online stores 50% 33% 11% 7% +39 Banks or other financial institutions 54% 25% 16% 5% +38 Companies that provide internet search engines such as Google and Bing 45% 31% 17% 6% +28 Mobile phone operators 42% 32% 17% 8% +25 Market research companies 36% 39% 18% 7% +18 Data analytics companies 31% 37% 21% 11% +10 Secret service organizations 31% 34% 23% 12% +9 Pharmaceuticalcompanies 34% 29% 32% 5% +2 Election and opinion polling companies 25% 36% 33% 7% -8 The government 27% 29% 38% 6% -11 Media companies 21% 33% 40% 7% -18 Social media companies such as Facebook and Twitter 22% 30% 43% 5% -21 Trust Not sure Do Not Trust Don't Know Net Trust Index = % Trust – % Do Not Trust 23 GRBN Global Trust Survey 2020 - US Report © 2020 GRBN