Key Takeaways from the Research: US Highlights  Trust in market research companies is average relative to the other US types of organizations analyzed in the US.  Market research companies are much more trusted than election and opinion polling companies by Americans.  In the US, as a result of the Covid-19 pandemic, trust in the police and health authorities has improved, but the pandemic has caused a massive decrease in trust of the government. Trust in media and social media companies, as well as election and opinion polling companies is also much lower as a result of the pandemic.  The survey experience can still be improved in the eyes of American surveytakers, in particular by decreasing the length of surveys.  There is a significant amount of distrust as to how the organizations researched, including market research companies, are collecting and using people’s personal data. Election and opinion polling companies are particularly distrusted in this regard in the US.  Relatively few respondents in the US believe that the use of their personal data by market research companies is appropriate and there is significant room for improvement in communications about this.  In the US, net trust levels of market research companies, both overall and in relation to personal data, are slightly up compared to 2018. 16 GRBN Global Trust Survey 2020 - US Report © 2020 GRBN