People can more clearly see the benefits of market research to business vs. the individual. US Extent Market Research is Perceived to be Beneficial Top 2 Box 44% 55% 67% 42% 16% 18% 15% 5 – Benefits completely 37% 28% 28% 4 37% 3 30% 2 30% 34% 1 – Does not benefit at all 25% 11% 17% Don’t Know 8% 4% 10% 8% 4% 3% 4% 8% 8% 9% 10% Yourself Consumers Business Citizens GRBN Global Trust Survey 2020 - US Report © 2020 GRBN 38