Thought Leadership – By Lisa Wilding-Brown, Innovate MR transparency can and should be regarded as an opportunity, not a • Fully document your participant data flow and security mechanisms, as well as burden. There are meaningful changes MR companies can employ implement standard operating procedures designed to prevent the risk of a to win over consumers: data breach. Mandate employee and 3rd-party compliance through on-going training and e-signature agreements. • Beyond the obligatory privacy policy, provide a concise and simple summary • Socialize knowledge throughout the entire organization and develop processes which distills complex legal jargon. Participants should be clear on how your to support continued education on this dynamic and complex topic. Establish a business collects, stores, shares, and destroys personal data. regular cadence to revisit privacy protocols, partner agreements, and ensure • As updates are made to your privacy policy, provide a summary of what has all internal stakeholders have a seat and voice at the table. changed and provide participants with the ability to review historic versions. • Be explicit – provide the purpose and need for this data and how it benefits Get involved and start building trust now! Don’t be intimidated by not only your company, but the participant as well. consumer privacy. Find ways to engage with your organization and • Ensure that an active opt-in is presented during each instance of personal data the wider industry. Share your commitment to data ethics with collection. It is unfair to expect that a consent captured at panel registration others and use your personal influence to help your colleagues gain provides companies free reign to collect additional personal information in a deeper understanding. perpetuity. Each business scenario is different and the drivers for personal data collection vary from project to project; advise participants every step of Lisa Wilding-Brown the way and re-confirm their consent. • Provide a sufficient feedback loop for survey enquiries and find ways to share Innovate MR non-proprietary data with participants. Giving back to your survey participants has been shown to increase engagement rates and mitigate attrition. Strive to make the participant experience transformational, not transactional. GRBN Global Trust Survey 2020 - US Report © 2020 GRBN 7