There is concern over the protection of personal data by market research companies. US Concern that Market Research Securely Protects Personal Data Bottom 2 Box Top 2 Box Concerned: 13% Concerned: 51% 4% 7% 23% 9% 30% 28% 5 - Completely concerned 4 3 2 1 - Not at all concerned Don't know GRBN Global Trust Survey 2020 - US Report © 2020 GRBN 66
GRBN Global Trust Survey 2020 - US Report © 2020 GRBN Page 65 Page 67