Consumers are divided on their knowledge regarding the collection, storage and usage of personal data by market research companies, with less than one-third feeling well informed. US Degree Informed about Personal Data Collection, Storage and Use Bottom 2 Box Top 2 Box Informed: 35% Informed: 29% 7% 12% 13% 18% 22% 29% 5 - Completely informed 4 3 2 1 - Not at all informed Don't know GRBN Global Trust Survey 2020 - US Report © 2020 GRBN 68