People voice considerable concern over misuse of their personal data, with more than four-in-ten people very concerned. US Level of Concern Regarding Misuse of Personal Data Not Very/Not At All Very/Somewhat Concerned: 12% 3% Concerned: 85% 3% 9% 45% 40% Very concerned Somewhat concerned Not very concerned Not at all concerned Don’t know/Prefer not to say GRBN Global Trust Survey 2020 - US Report © 2020 GRBN 52