A majority of people are at least somewhat familiar with the way their personal data is collected and used, but a significant minority are not familiar with this matter. US Familiarity with Personal Data Collection and Use Not Very/Not At All Very/Somewhat Familiar: 30% Familiar: 64% 6% 6% 20% 24% 44% Very familiar Somewhat familiar Not very familiar Not at all familiar Don't Know GRBN Global Trust Survey 2020 - US Report © 2020 GRBN 50