A majority of people in the UK are at least somewhat familiar with the way their personal data is collected and used, but a significant minority are not familiar with this matter. UK Familiarity with Personal Data Collection and Use Not Very/Not At All Very/Somewhat Familiar: 34% Familiar: 62% 7% 4% 17% 27% 45% Very familiar Somewhat familiar Not very familiar Not at all familiar Don't Know GRBN Global Trust Survey 2020 - UK Report © 2020 GRBN 44