People in the UK can more clearly see the benefits of market research to business vs. the individual. UK Extent Market Research is Perceived to be Beneficial Top 2 Box 32% 40% 63% 30% 10% 13% 10% 28% 20% 5 – Benefits completely 22% 27% 4 3 36% 35% 41% 2 32% 1 – Does not benefit at all 21% Don’t Know 16% 14% 12% 9% 7% 5% 8% 7% 7% 4% 9% 6% Yourself Consumers Business Citizens GRBN Global Trust Survey 2020 - UK Report © 2020 GRBN 32