Only one-third of the people surveyed in the UK feel that the use of their personal data by market research companies is appropriate. UK Appropriate Use of Personal Data by Market Research Bottom 2 Box Top 2 Box Inappropriate: 25% Appropriate: 33% 6%0% 16% 19% 16% 42% 5 - Completely appropriate 4 3 2 1 - Completely inappropriate Don't know GRBN Global Trust Survey 2020 - UK Report © 2020 GRBN 58