Relatively few people of the people surveyed find most of the surveys they take to be enjoyable. The situation is more positive, however, in the UK. Perception of Survey Enjoyability All/Many Were Enjoyable Some Were Enjoyable Few/None Were Enjoyable Total (9,406) 40% 35% 21% 4% Australia (1,000) 31% 42% 24% 2% Japan (1,000) 12% 33% 42% 13% Korea (1,000) 15% 44% 31% 11% Canada (1,000) 36% 37% 24% 2% Brazil (1,000) 52% 38% 8% 2% Mexico (1,000) 55% 27% 17% 1% Peru (1,000) 54% 31% 12% 3% US (1,000) 40% 34% 21% 5% Germany (1,000) 64% 27% 7% 2% UK (406) 52% 32% 16% All/Many Were Enjoyable Some Were Enjoyable Few/None Were Enjoyable Don’t know GRBN Global Trust Survey 2020 - UK Report © 2020 GRBN 41

GRBN Global Trust Survey 2020 - UK Report © 2020 GRBN - Page 41 GRBN Global Trust Survey 2020 - UK Report © 2020 GRBN Page 40 Page 42