Health, law enforcement, and financial organizations engender the highest levels of net trust. Market research companies rank in the middle. In both absolute and relative terms people in the UK are distrustful of media, social media, internet search and data analytics companies. UK Level of Trust by Organizations/Professionals Net Trust Index The Health authorities 60% 25% 12% 3% +48 Your local police 57% 27% 14% 2% +43 Banks or other financial institutions 45% 35% 16% 4% +30 The government 39% 34% 24% 3% +15 Election and opinion polling companies 36% 39% 22% 3% +13 Pharmaceutical companies 33% 41% 21% 5% +11 Online stores 30% 44% 21% 5% +9 Retailers with loyalty card programs 31% 42% 23% 4% +8 Market research companies 26% 49% 21% 4% +5 Mobile phone operators 26% 45% 25% 4% +1 Secret service organizations 25% 38% 28% 9% -4 Companies that provide internet search engines such as Google and Bing 21% 41% 34% 4% -13 Data analytics companies 18% 43% 33% 6% -15 Media companies 15% 38% 44% 3% -28 Social media companies such as Facebook and Twitter 14% 29% 53% 4% -39 Trust Not sure Do Not Trust Don't Know Net Trust Index = % Trust – % Do Not Trust 17 GRBN Global Trust Survey 2020 - UK Report © 2020 GRBN