People in Peru can more clearly see the benefits of market research to business vs. the individual. Peru Extent Market Research is Perceived to be Beneficial Top 2 Box 61% 64% 76% 57% 29% 33% 26% 5 – Benefits completely 49% 4 3 32% 32% 31% 2 26% 1 – Does not benefit at all 23% 28% 23% Don’t Know 13% 8% 7% 5% 7% 4% 4% 4% 4% 4% 2% 3% 3% Yourself Consumers Business Citizens GRBN Global Trust Survey 2020 - PE Report © 2020 GRBN 32