On a net basis, trust in the companies in the insights space have been negatively impacted in Peru. Peru Trust Change in Market Research Trust Change in Data Analytics Trust Change in Election and Opinion Polling 61% 56% 57% -16 25% -21 30% -25 32% (Net Change (Net Change (Net Change Trust Index) Trust Index) Trust Index) 9% 5% 9% 6% 7% 4% Trust More Trust the Same Trust Less Net Change Trust Index = % Trust More – % Trust Less Don’t know GRBN Global Trust Survey 2020 - PE Report © 2020 GRBN 26
GRBN Global Trust Survey 2020 - PE Report © 2020 GRBN Page 25 Page 27