Consumers are divided on their knowledge regarding the collection, storage and usage of personal data by market research companies, with only one-third feeling well informed. Degree Informed about Personal Data Collection, Storage and Use Bottom 2 Box Top 2 Box Informed: 32% Informed: 31% 6% 10% 13% 21% 19% 31% 5 - Completely informed 4 3 2 1 - Not at all informed Don't know GRBN Global Trust Survey 2020 - Global Report © 2020 GRBN 65