There is concern over the protection of personal data by market research companies. Concern that Market Research Securely Protects Personal Data Bottom 2 Box Top 2 Box Concerned: 13% Concerned: 51% 3% 5% 11% 21% 30% 31% 5 - Completely concerned 4 3 2 1 - Not at all concerned Don't know GRBN Global Trust Survey 2020 - Global Report © 2020 GRBN 63