Only one-third of the people surveyed feel that the use of their personal data by market research companies is appropriate. Appropriate Use of Personal Data by Market Research Bottom 2 Box Top 2 Box Inappropriate: 21% Appropriate: 33% 9% 11% 6% 16% 23% 37% 5 - Completely appropriate 4 3 2 1 - Completely inappropriate Don't know GRBN Global Trust Survey 2020 - Global Report © 2020 GRBN 61