Most find at least some of the surveys they take enjoyable, however those in Japan and Korea are less likely to define the majority of their survey experiences as enjoyable. Respondents in Germany are most likely to find the surveys they take as enjoyable. Perception of Survey Enjoyability All/Many Were Enjoyable Some Were Enjoyable Few/None Were Enjoyable Total (9,406) 40% 35% 21% 4% Australia (1,000) 31% 42% 24% 2% Japan (1,000) 12% 33% 42% 13% Korea (1,000) 15% 44% 31% 11% Canada (1,000) 36% 37% 24% 2% Brazil (1,000) 52% 38% 8% 2% Mexico (1,000) 55% 27% 17% 1% Peru (1,000) 54% 31% 12% 3% US (1,000) 40% 34% 21% 5% Germany (1,000) 64% 27% 7% 2% UK (406) 52% 32% 16% 0% All/Many Were Enjoyable Some Were Enjoyable Few/None Were Enjoyable Don’t know GRBN Global Trust Survey 2020 - Global Report © 2020 GRBN 44

GRBN Global Trust Survey 2020 - Global Report © 2020 GRBN - Page 44 GRBN Global Trust Survey 2020 - Global Report © 2020 GRBN Page 43 Page 45