People can more clearly see the benefits of market research to business vs. the individual. Extent Market Research is Perceived to be Beneficial Top 2 Box 50% 57% 72% 49% 21% 24% 20% 5 – Benefits completely 41% 4 29% 29% 33% 3 2 31% 1 – Does not benefit at all 28% 27% 32% Don’t Know 10% 16% 9% 6% 8% 4% 4% 6% 3% 2% 6% 5% 5% Yourself Consumers Business Citizens GRBN Global Trust Survey 2020 - Global Report © 2020 GRBN 35