Organizations most trusted to guard against the misuse of personal data are those in the health, financial, and law enforcement sectors. People show a huge lack of trust in media and social media companies in this respect. Retailers, online stores, and search engine companies are all much less trusted with personal data than they are overall. Level of Trust that Organizations/Professionals Protect and Appropriately Use Personal Data Net Trust Index The Health authorities 47% 36% 14% 3% +33 Banks or other financial institutions 46% 33% 19% 2% +27 Your local police 45% 32% 20% 3% +24 The government 36% 34% 26% 4% +10 Pharmaceutical companies 29% 41% 25% 4% +4 Election and opinion polling companies 26% 40% 31% 3% -4 Market research companies 23% 43% 30% 4% -6 Retailers with loyalty card programs 23% 44% 30% 3% -7 Online stores 23% 43% 31% 3% -8 Mobile phone operators 23% 39% 35% 3% -12 Secret service organizations 20% 37% 36% 7% -16 Data analytics companies 17% 44% 34% 5% -17 Companies that provide internet search engines such as Google and Bing 19% 38% 39% 4% -20 Media companies 13% 38% 46% 4% -33 Social media companies such as Facebook and Twitter 13% 31% 53% 3% -40 Trust Not sure Do Not Trust Don't Know Net Trust Index = % Trust – % Do Not Trust GRBN Global Trust Survey 2020 - Global Report © 2020 GRBN 54