Only one-in-two respondents believe market research benefits them. There is a significant level of concern with the use and protection of their personal data by market research companies, possibly at least in part due to feeling poorly informed. 33% 51% 31% 50% of consumers feel of consumers are of consumers feel of consumers the use of concernedthat informedby market believe market personal data by personal data held research companies research benefits market research by market research about how their them companies is companies is data is collected, appropriate securely protected stored and used Appropriate = 5-Completely Appropriate/4 Concerned = 5-Completely Concerned/4 Informed = 5-Completely Informed/4 Benefits = 5-Benefits Completely/4 Base: Version 1 Respondents (5,036) Base: Version 2 Respondents (4,964) GRBN Global Trust Survey 2020 - Global Report © 2020 GRBN 17