Health, law enforcement, financial, retail and online stores engender the highest levels of net trust. Market research companies rank in the middle, people are most skeptical of media and social media companies. Level of Trust by Organizations/Professionals Net Trust Index The Health authorities 56% 30% 11%3% +45 Your local police 53% 28% 16% 3% +37 Banks or other financial institutions 47% 33% 17% 3% +30 Retailers with loyalty card programs 41% 40% 14% 4% +27 Online stores 39% 44% 13% 4% +26 Pharmaceutical companies 40% 38% 19% 3% +21 Companies that provide internet search engines such as Google and Bing 39% 38% 18% 4% +21 Market research companies 34% 45% 16% 4% +18 The government 39% 32% 26% 3% +13 Mobile phone operators 33% 41% 22% 4% +10 Data analytics companies 26% 48% 20% 6% +6 Election and opinion polling companies 29% 41% 26% 4% +2 Secret service organizations 22% 42% 27% 9% -6 Media companies 20% 43% 33% 4% -13 Social media companies such as Facebook and Twitter 22% 37% 38% 4% -16 Trust Not sure Do Not Trust Don't Know Net Trust Index = % Trust – % Do Not Trust GRBN Global Trust Survey 2020 - Global Report © 2020 GRBN 20