People in Germany can more clearly see the benefits of market research to business vs. the individual. Germany Extent Market Research is Perceived to be Beneficial Top 2 Box 49% 57% 86% 49% 18% 22% 15% 5 – Benefits completely 4 31% 64% 34% 36% 3 2 27% 1 – Does not benefit at all 27% 33% 21% Don’t Know 13% 7% 9% 7% 10% 3% 2%1% 3% 4% 3% 4% 4% Yourself Consumers Business Citizens GRBN Global Trust Survey 2020 - DE Report © 2020 GRBN 34