Relative to other organizations surveyed, market research companies rank in the upper tier on perceived trust, both overall and in regard to use of personal data. Covid-19 has not had a strong impact on trust in market research companies in Germany. Germany Overall Trust of Market Research Companies – Net Trust Index st Your local police(Ranked 1 of 15) +67 th Market Research companies (Ranked 5 of 15) +17 Average: +3 -57 th Social media companies such as Facebook and Twitter (Ranked 15 of 15) Trust of Market Research Companies Use of Personal Data – Net Trust Index st Your local police (Ranked 1 of 15) +47 th Market Research companies (Ranked 6 of 15) +1 Average: -15 -74 th Social media companies such as Facebook and Twitter (Ranked 15 of 15) Impact of Covid-19 on Trust of Market Research Companies 3% 83% 8% 6% (Trust (Trust (Trust (Don’t More) Same) Less) know) GRBN Global Trust Survey 2020 - DE Report © 2020 GRBN Net Trust Index = % Trust – % Do Not Trust 15