Key Takeaways from the Research: Germany Highlights Germany  People in Germany show a relatively high level of trust in market research, as well as election and polling companies. In contrast, they have a strong distrust in data analytics companies.  Germans are extremely distrustful of social media companies and relative to their counterparts in the other nine countries also have ahighdistrustof secret service organizations.  As a result of Covid-19, Germans’ trust in many different types of organizations has declined, this is particularly so for social media companies.  The belief that market research is beneficial to business is the very strong in Germany in both absolute and relative terms.  Respondents in Germany are the most likely to find the surveys they take enjoyable.  Germans tend not to trust organizations to protect and appropriately use their personal data. Germans show a huge lack of trust in media, social media and internet search engine companies, as well as secret service organizations in this respect.  People in Germany show a relatively high degree of trust in both market research and polling companies to protect their personal data. GRBN Global Trust Survey 2020 - DE Report © 2020 GRBN 12