Thought Leadership – By Dr. Otto Hellwig, respondi generaltrust in market research and its companies and on the trust in the handling of personal data by market researchers. Those who feel better informed trust more. In order to maintain this level of trust, it is not only advisable to continue to adhere strictly to data protection and data security, but also to permanently communicate this working method to the public. As a panel provider, we benefit from this principle in our daily work. Data Privacy and communication are part of our DNA. But we also had to learn, communication is more than just sharing information. Participants want to communicate with market researchers at eye level and they want to be part of the whole picture. Especially during the months of the Covid-related lockdown, we strengthened our communication measures and started joint aid projects with our panel members. Dr. Otto Hellwig C CEO respondi GRBN Global Trust Survey 2020 - DE Report © 2020 GRBN 7