More than one-third of Germans feel well informed about the collection, storage and usage of personal data by market research companies. Germany Degree Informed about Personal Data Collection, Storage and Use Bottom 2 Box Top 2 Box Informed: 24% Informed: 37% 7% 4% 10% 17% 27% 34% 5 - Completely informed 4 3 2 1 - Not at all informed Don't know GRBN Global Trust Survey 2020 - DE Report © 2020 GRBN 64

GRBN Global Trust Survey 2020 - DE Report © 2020 GRBN - Page 64 GRBN Global Trust Survey 2020 - DE Report © 2020 GRBN Page 63 Page 65