Only one-third of the people surveyed in Germany feel the use of their personal data by market research companies is appropriate. Germany Appropriate Use of Personal Data by Market Research Bottom 2 Box Top 2 Box Inappropriate: 15% Appropriate: 33% 10% 7% 5% 11% 26% 42% 5 - Completely appropriate 4 3 2 1 - Completely inappropriate Don't know GRBN Global Trust Survey 2020 - DE Report © 2020 GRBN 60