In regard to personal data, and within the insights space, Australians are more trusting of election and opinion polling companies. Australia Trust in Market Research Trust in Data Analytics Trust in Election and Opinion Polling 35% 40% 44% 43% 44% -31 -35 -9 36% (Net Trust Index) (Net Trust Index) 27% (Net Trust Index) 12% 4% 8% 5% 2% Trust Not Sure Net Trust Index = % Trust – % Do Not Trust Do Not Trust Don’t know GRBN Global Trust Survey 2020 - AU Report © 2020 GRBN 54