Only one-quarter of the Australians surveyed feel that the use of their personal data by market research companies is appropriate. Australia Appropriate Use of Personal Data by Market Research Bottom 2 Box Top 2 Box Inappropriate: 27% Appropriate: 25% 9% 5% 9% 20% 18% 39% 5 - Completely appropriate 4 3 2 1 - Completely inappropriate Don't know GRBN Global Trust Survey 2020 - AU Report © 2020 GRBN 60