Key Takeaways from the Research: Australia Highlights Australia  Australians are less trusting of market research companies than their counterparts in the other nine countries on average. Trust in election and opinion polling companies is lacking in Australia.  As a result of Covid-19, Australians are showing an increase in trust of health authorities, government, and law enforcement. Trust in market research companies is primarily unchanged. Media companies have faired the worst.  The gap in the perceived benefit of market research to business vs. to consumers is large in Australia.  The survey experience in Australia has much room for improvement, in particular by making the experience more enjoyable.  Australians are highly skeptical that their personal data will be protected and appropriately used by either market research or data analytics companies.  Since 2018, trust in market research companies in Australia has swung from being slightly negative to being slightly positive. Though still a negative, net trust in market research companies in regard to personal data is up compared to 2018, possibly a function of Australians feeling more informed by market research companies. GRBN Global Trust Survey 2020 - AU Report © 2020 GRBN 12