People can more clearly see the benefits of market research to business vs. the individual. Australia Extent Market Research is Perceived to be Beneficial Top 2 Box 41% 50% 75% 40% 9% 12% 10% 35% 5 – Benefits completely 33% 31% 4 38% 3 2 34% 40% 38% 1 – Does not benefit at all 31% Don’t Know 11% 8% 14% 10% 6% 4% 3%2% 4% 8% 7% 6% 8% Yourself Consumers Business Citizens GRBN Global Trust Survey 2020 - AU Report © 2020 GRBN 34