Table of Contents Read Me: I’m Important 3 Introduction 4 Partners 5 Thought Leadership 6 Background and Sample 10 Key Takeaways 12 Snapshot View of: Trust in and Impressions of Market Research 13 Level of Overall Trust 17 How Covid-19 Has Changed the Level of Trust 25 Believability that Market Research is Beneficial 33 Reactions to the Participant Experience 41 Personal Data Use 45 Protection and Use of Personal Data 51 Drivers of Trust in Market Research to Protect and appropriately use Personal data 59 Trend Data (2018 vs. 2020) 66 GRBN Global Trust Survey 2020 - AU Report © 2020 GRBN 2