Our Framework for measuring the ROI and Business Impact of Insights has 3 dimensions you should account for when building your own ROI measurement mechanism. GRBN’S ROI OF THE FRAMEWORK: INSIGHTS FRAMEWORK This Summary was designed to get you well on your way to measuring and demonstrating Impact. We understand that you and your team probably already feel overburdened – scrambling to execute projects and deliver value to your organization, with ever- diminishing resources. And taking on a project like this may seem daunting or even impossible. That’s why we created the GRBN Building Business Impact Handbook – including our framework, templates, tools, and expertise from helping Insights professionals from around the world. Because we want to make sure you have all the resources and tools you need to succeed. As well as a process that is as easy and painless as possible. 30

Executive Summary - Page 30 Executive Summary Page 29 Page 31