BARRIERS TO ROI MEASUREMENT What about the emotional barriers to measurement? THE PRACTICAL BARRIERS ARE VERY REAL, BUT THEY CAN ALSO BE EASILY OVERCOME. OUR EXPERIENCE TELLS US THAT ATTITUDE IS ACTUALLY YOUR BIGGEST BARRIER TO SUCCESS. As an Insights leader, if you don’t have the right attitude, change won’t happen. How can the you facilitate these important changes? • Have the attitude of a business leader. • Example: Insights resources don’t go to projects without clearly defined objectives – measured by value to the business • Have a “we will do this” attitude. • It’s easy to fall into old patterns. But measuring Impact needs to be prioritized in every project and not put off. • Example: Ensuring quantifiable business objectives and measurement metrics. 15