ThoughT SYSteMAtIC ChAnGe bRInGS SIGnIFICAnt beneFItS leadershIp ImpacT on parTIcIpanTs: ImpacT on employees: While we don’t have a pre wave to compare, we’re pretty confident Overall Our team – from our account executives to our project managers to our Survey Experience wasn’t as universally positive (97%) prior to our actions. data collection professionals all feel great about RTi’s proactive stance with respect to participant engagement. And because everyone had something to contribute to the effort, everyone is committed to its success. very good somewhat good not good Impact on clIents/our BusIness: 61% 36% 3% Similarly, as we’ve discussed what we are doing with our clients, we’ve re- ceived positive feedback. Our clients, like our employees, are happy to be associated with proactive industry leaders and are appreciative of our ef- Importantly, we know from prior GRBN work that a poor survey can have forts and dedication to preserving our greatest industry resource – willing a negative Impact on the Perceptions of the sponsoring Brand/Company. and engaged survey participants. We’re happy report that not only is that now rare, but in almost half the cases, our surveys are a positive brand touchpoint. better no difference Worse 44% 54% 2% ENGAGE 2.0 - 30 TIPS TO IMPROVE THE RESEARCH PARTICIPANT USER EXPERIENCE – A GRBN Handbook © 2020 GRBN 20