the bACk StoRY WhY PARtICIPAnt enGAGeMent IS So IMPoRtAnt With respect to the user experience, our research showed that participants found most surveys were too long, unenjoyable, and lacked mobile-friend- liness. One key conclusion from the research was that: theRe IS AbSoLuteLY no PoInt PRoMotInG the VALue oF ReSeARCh And enCouRAGInG PeoPLe to PARtICIPAte IF We GIVe theM A bAd eXPeRIenCe What was encouraging was that the research gave us a very clear under- When theY do. standing of what motivates people to participate in surveys and what caus- es a very good or very poor experience. Not only are people likely never to participate again, but they are also likely When we discussed these findings with industry leaders, more than one to tell others about the bad experience. This makes it even harder for the nodded and said with a sigh: industry to recruit people to participate. Therefore, we set out with our partners to conduct research that specifical- 1 ly looked at the research participant user experience. What we found was “We know, but these ‘bad’ surveys are what the both disconcerting and encouraging. clients demand from us.” 1 GRBN Online UX Survey 2016 ENGAGE 2.0 - 30 TIPS TO IMPROVE THE RESEARCH PARTICIPANT USER EXPERIENCE – A GRBN Handbook © 2020 GRBN 13